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Balkan Natural Adventure (www.bnadventure.com) of Kosovo has joined Patagonia, North Face and many other companies to pause advertising on Facebook and Instagram to show support for #StopHateForProfit movement.
Balkan Natural Adventure believes that companies can choose to select clients and partners they work with and in this way build a better world for all of us.
The Kosovar company has joined the Anti-Defamation League, the NAACP, Sleeping Giants, Color of Change, Free Press and Common Sense to show “they will not support a company that puts profit over safety.”
The company based in Kosovo offers hiking tours in the Accursed Mountains situated between Kosovo, Albania and Montenegro. The company previously took actions in environmental protection and cleaning.
The campaign organisations have been engaged with Facebook before but did not get any results now they have asked “large Facebook advertisers to show they will not support a company that puts profit over safety.”